What is holding back your important pages?
We review access, status codes, redirects, indexing, canonical URLs and internal links. We also check rendered content, structured data and performance across representative page templates.
There is a route to the page.
The page is published but lacks a relevant internal link. We connect it to the appropriate part of the website.
Check
The link reaches the correct URL and the page responds.
The content can be read.
Important service information is missing from rendered content. We investigate loading and address the cause.
Check
The offer and contact route appear in the rendered page.
Settings match the page’s purpose.
An unintended noindex setting is removed from a page that should be eligible for search.
Check
HTML and HTTP responses are reviewed. Google decides whether to index the page.
Each finding is assessed against the page’s purpose. A thank-you page may intentionally be excluded from search; an important service page may have the same setting by mistake.
Want to start with a bounded assessment? See our technical SEO audit.
What do we fix first?
Business impact and feasibility determine the order. A broken route to an enquiry matters more than a tool warning with no clear effect. Each action identifies the affected page, recommended fix, owner and validation method.
Who implements and checks the changes?
We distinguish diagnosis, implementation and verification. The proposal specifies what SOVRA changes and what needs your developer or platform provider. Afterwards, we check both the technical issue and the affected functions.
Before launching a new website
Existing URLs, redirects, content and page structure need planning before launch. We coordinate technical work with web development and the page purposes defined through semantic SEO.
When the website is slow
We investigate templates, components and external scripts. See how we distinguish real-user data from controlled tests in our work on Core Web Vitals.
What changes when you serve several languages or markets?
Language versions need clear URLs, appropriate indexing signals and content suited to each market. Translation alone does not establish those foundations. Additional languages, major platform changes and localization are scoped in the proposal.
See how we scope multilingual websites within a website project.
How does technical work fit into SEO?
The SOVRA system coordinates eight areas: audit, technical SEO, topical mapping, content, images and data, internal links, off-page SEO and CRO. Analysis sets priorities, the map assigns pages and measurement guides the next improvement.
Technical improvements are coordinated with content, local visibility and AI search as needed, within agreed capacity. A standalone technical project can also be quoted. Technical access and relevant, useful content need to work together.
Ongoing SEO starts at SEK 25,000/month excl. VAT, with no minimum contract term. Your proposal sets out priorities, work volume and responsibilities. See the complete SEO offer.

Direct contact with the founder · Senior SEO strategist
Book a strategy call
Free to start · no commitment before an agreement · reply within one working day.
