Services
SOVRA Digital coordinates technology, topical structure and content in its ongoing work on SEO and AI search. Actions and capacity are agreed around the website’s circumstances.
Data-driven SEO and web agency in Gothenburg
SOVRA Digital is an SEO and web agency in Gothenburg. SOVRA Digital develops websites, organic visibility and research for business decisions around what your company sells and what your customers need to understand.
From structure to visibility.
- 11YEARS OF EXPERIENCE
From structure
to visibility.
Direct contact with the founder · Senior SEO strategist
Which services does SOVRA Digital offer?
SOVRA Digital helps businesses with websites, search visibility, advertising and research for business decisions. Choose an area to see what the work covers and when it is relevant.
Services
Local SEO covers Google Business Profile, accurate business details, review processes and local structured data. Ongoing work includes four profile posts per month.
Services
SOVRA Digital plans what the website needs to do, prepares the design for your approval and develops it in Next.js. Read about the website project’s process and scope.
Services
SOVRA Digital plans the user journey and designs interfaces that make content and next steps clear. Read about UX/UI design and the engagement’s scope.
The exploded view is a design study, not a client case study: the image shows how SOVRA Digital works with structure, materials and details.Services
SOVRA Digital writes service pages, comparisons and guides based on your offer, relevant search needs and verified facts. Read about SOVRA Digital’s content production.
- SERP intent
- Entity analysis first
- 90+ semantic rules
Services
SOVRA Digital investigates what prevents visitors from taking the next step and prioritises changes based on the evidence. Read about conversion work.
The heatmap is an illustration, not measured client data.Services
Analysis and setup are followed by ongoing management under the agreement. Read about Google Ads; the advertising budget is separate from SOVRA Digital’s work.
Services
SOVRA Digital analyses market size, competitors and search demand. Market analysis with sources provides evidence for market entry, an investment or the next business decision.
The image is an illustration with example data, not a client project.Services
SOVRA Digital helps agencies and in-house teams with defined specialist projects or reserved capacity. See how SOVRA Partner works.
How does SOVRA Digital build search visibility?
SOVRA Digital connects technology, content, links and conversion in one coordinated SEO engagement. An audit establishes the starting position. Work across the SOVRA System’s eight parts is then prioritised around the website’s needs and available data.
- Audit.
Business information, search data, content and technology establish a documented baseline.
- Business & goals
- Search data
- Content gaps
- Technical barriers
- Semantic technical foundations.
Page purposes are connected to a structure that can be crawled and understood.
- Page responsibilities
- Indexing
- URL structure
- Structured data
- Topical map.
Relevant questions are assigned to pages, sections and supporting guides.
- Customer questions
- Search intent
- Service pages
- In-depth content
- Content and on-page SEO.
Headings, answers, metadata and conditions follow the page’s purpose.
- Content briefs
- Clear answers
- Title & metadata
- Facts & conditions
- Visual semantics.
Images, tables and other components help visitors understand and use the content.
- Explanatory images
- Diagrams
- Tables
- Image descriptions & alt text
- Internal linking.
Links explain the next relevant step between detailed guides, services and material supporting a decision.
- Descriptive link text
- Relevant source passage
- Clear link destinations
- Link checks
- Off-page.
Relevant external references are handled within the agreed scope.
- Relevant sources
- External references
- Publication format
- Documentation
- CRO.
SOVRA Digital makes the visitor’s next step understandable and possible to complete.
- Clear next step
- Form checks
- Action measurement
- Measurement
Larger activities are agreed separately.
All eight parts are included in SOVRA Digital’s SEO package. Actions and capacity are agreed for the engagement. See how SOVRA Digital approaches SEO.
Why SOVRA Digital?
SOVRA Digital brings SEO, websites, design, content and advertising together around your business’s needs. You get a clearly defined scope and direct contact with the founder.
- Data-led
Priorities grounded in data
Your goals and search data guide our priorities. See what we do and how we measure progress.
- Senior-led
11 years of experience
Work directly with founder Djordje Obradovic, a senior SEO strategist with 11 years of experience.
- Results
Results with supporting evidence
Our case studies show the work and available evidence. Search data and business outcomes are reported separately.
- Price and scope
Transparent pricing
See starting prices and what they include. Your project’s scope, price and terms are confirmed in the proposal.
- SEO & AI searchAn eight-step, data-driven system
- From SEK 25,000/month, excl. VAT
- Custom website
- From SEK 44,500/project, excl. VAT
- Market analysis
- From SEK 125,000/project, excl. VAT
Monthly prices shown are without a fixed term. Scope and terms are set out in the proposal.
Selected SEO and website engagements
From local service businesses to e-commerce: explore SOVRA Digital’s work on websites, SEO and conversion.
- Web
- SEO
- Translation
- CRO
- in tender enquiries
- SEK 15.1m+
- in won local projects
- SEK 400k+
NLL Måleri
From no website to organic leads and won local projects.
Measurement & evidence
3,100 organic clicks · 432,012 Google impressions · 70.4 → 11 overall average position. Google Search Console · latest 12 months. Information from the project lead, .
Over SEK 15,100,900 in tender enquiries. Reported by the project owner on 25 October 2026. Local projects won: Reported by the project owner on . Tender enquiries relate to potential contracts, not won business.
- SEO
- CRO
- UX
- Partner
- clicks from Google web search
- ≈ 202 000
GENTCREATE
SEO consultancy and partner work in SEO, CRO and UX for an e-commerce business selling premium leather products.
Measurement & evidence
16-month view; screenshot shared on 8 Oct 2026. Google Search Console; rounded total.
- SEO
- Semantic SEO
- Content
- Internal linking
Dental tourism
SOVRA Digital’s SEO work for an anonymised dental tourism project included analysis, a topical map, technical and semantic structure, content and internal linking.
About the project
The client’s name is not published.
- Web
BA Trade
SOVRA Digital has worked on BA Trade’s wind power website. The project presents services, projects, the team and contact channels.
About the project
The image is a 3D illustration of the wind turbine’s construction.
- Web
Drone services
SOVRA Digital’s website project for drone cleaning brings together service descriptions, pricing information and a route to request a quotation.
About the project
The image is a 3D illustration of the service.
- SEO
- Semantic SEO
- Content
- Internal linking
Web3 platform
An SEO engagement for a Web3 platform, covered by a non-disclosure agreement (NDA). The work covered analysis, a topical map, technical and semantic structure, content and internal linking.
About the project
This engagement is covered by a non-disclosure agreement (NDA). The client’s identity is confidential.
- SEO
3D platform
The engagement for an anonymised 3D platform is presented through its topical map, content structure and SEO work.
About the project
The client’s name is confidential. The product image is an illustration.
1 of 7 case studies
What do SEO, websites and market analysis cost?
SEO from SEK 25,000/month, market analysis from SEK 125,000/project and a custom website from SEK 44,500/project. All prices exclude VAT.
No minimum term. SEO & AI search: From 25 000 SEK per month excl. VAT. Market analysis: From 125 000 SEK per project excl. VAT. Web design & development: From 44 500 SEK per project excl. VAT.
- Ongoing SEO
SEO & AI search
From25 000 SEKper month · no minimum term · excl. VATData-led SEO and AI search optimisation through the eight-step SOVRA System. All parts are included and prioritised around your goals and website’s needs, within the agreed capacity.
Scope and terms are specified in the quotation.
SEO pricing and scope - Decision support
Market analysis
From125 000 SEKper project · excl. VATMarket size, competitors and search demand to inform your next business decision. The analysis sets out its sources, scope and assumptions.
The market, research question and deliverables are agreed before work begins.
See market analysis and scope - Custom website
Web design & development
From44 500 SEKper project · excl. VATA website built for your business, with custom design and 5–10 agreed pages. Technical SEO, mobile-friendly layouts and page-speed optimisation are included from the start.
Domain and hosting costs are additional. The quotation specifies the project’s features, content and any extras.
website project scope and terms
The contract selection applies to the monthly SEO price. Market analysis and website project prices are unaffected.
How does an engagement with SOVRA Digital begin?
- The form.
Describe the business, your website and what you want to improve.
- The analysis.
SOVRA Digital reviews the material to understand the need and the questions requiring investigation.
- The call.
SOVRA Digital discusses goals, circumstances and which arrangement may be relevant.
- The quotation.
You receive a defined proposal with scope, responsibilities, price and terms to consider.
Which businesses is SOVRA Digital right for?
SOVRA Digital suits businesses that see their website as a business asset. You want to grow through more leads, greater brand awareness or increased B2B or B2C sales. It is a good fit if you value clarity and credibility, want to understand the work and welcome direct discussion about your business’s needs.
Read about SOVRA Digital and its founderGuides
SEO and web guides
SEO15 min read
SEO: fundamentals, core activities and measurement
Understand SEO marketing: organic results, content, technical work and internal links. See how search needs become useful pages and how to measure relevant enquiries.
SEO: fundamentals, core activities and measurementSEO9 min read
Search engines: crawling, indexing and search results
Understand how Google discovers, fetches and indexes pages. See why results vary and which checks help you investigate the right problem.
Search engines: crawling, indexing and search resultsSEO8 min read
Schema markup: types, JSON-LD and validation
Understand how Schema.org and JSON-LD describe a page’s content. Choose the right type and check the information without promising rich results.
Schema markup: types, JSON-LD and validationWebsite8 min read
Core Web Vitals: metrics, thresholds and troubleshooting
Understand the metrics for loading, interaction and visual stability. See the thresholds and why a lab test is different from real user data.
Core Web Vitals: metrics, thresholds and troubleshootingWebsite10 min read
Website requirements: content, responsibilities and approval
Plan the pages, content, features, responsibilities and approvals for a business website. See what a useful requirements specification needs to include.
Website requirements: content, responsibilities and approvalLocal SEO10 min read
Local SEO: business profiles, local pages and measurement
Plan local visibility around your real business, services and service area. Coordinate your website, Business Profile, reviews and relevant measurement.
Local SEO: business profiles, local pages and measurement
Frequently asked questions about SOVRA Digital’s SEO and websites
Does SOVRA Digital offer both projects and ongoing engagements?
Yes. SOVRA Digital offers both defined projects and ongoing engagements. Explore services and ways to work together around what you need to develop.
Can SOVRA Digital work with an existing website?
Yes. SOVRA Digital builds new websites and develops existing ones. A review shows what can be retained and what needs to change in content, structure and technology. See the website project’s process and scope.
How does SOVRA Digital track results?
SOVRA Digital tracks agreed goals through search data and, where measurement exists, enquiries or purchases. Search impressions and clicks are reported for a defined period. Business outcomes are reported separately, so more clicks are not confused with more customers.
Is AI search visibility included?
AI search work is included in SOVRA Digital’s coordinated SEO work within the agreed scope; visibility in a particular AI answer cannot be guaranteed. The work is coordinated with technology, topical structure and content. The questions, environments and measurements included are agreed.
What determines which work SOVRA Digital starts with?
Goals, the website’s starting position and the scope of the engagement determine what SOVRA Digital prioritises first. SOVRA Digital reviews existing content, technology and available data to distinguish necessary actions from work that can happen later.
What does an SEO agency do?
An SEO agency works on a website’s ability to be found and understood in organic search results. At SOVRA Digital, technology, topical structure, content, internal links and reporting are coordinated around the business’s goals. The guide to what SEO involves explains the fundamentals and what you can measure.
How much does SEO cost per month?
SOVRA Digital’s ongoing SEO work starts at SEK 25,000 per month excluding VAT. All eight parts of the SOVRA System are included within the agreed work and capacity. The website’s starting position, competition and markets affect the scope. SEO pricing and terms explain what is agreed before work begins.
How long does SEO take to produce results?
Timing varies with the website’s starting position, competition and the changes made. A change in search results can take anything from hours to several months to discover and assess. Changed visibility is not the same as new business. SOVRA Digital therefore tracks actions, search data and reliably measured business outcomes separately. Read how SEO results are tracked.
What is a topical map?
A topical map assigns relevant questions to the website’s pages and sections. It shows what each page should answer, how pages relate and which internal links help visitors move forward. SOVRA Digital uses the map to prioritise service pages, decision questions and guides. See how a topical map works, with examples.
What is the difference between SEO and AEO?
SEO concerns a website’s visibility in organic search results. AEO describes the optimisation of direct answers, while GEO concerns visibility in generative answer environments. The work overlaps: clear structure, useful answers and credible sources support the same website. A reference in a particular AI answer cannot be guaranteed. See how SOVRA Digital approaches AI search, AEO and GEO.