A technical SEO audit with a clear action plan

You receive a bounded technical assessment: what is wrong, which pages are affected and what to do next. A standalone audit is priced by quotation. The review can also form part of our ongoing SEO system.

What decision should the audit help you make?

A planned migration and lost visibility need different evidence. We start with the question, page selection and access to the website, platform and Search Console. Tool warnings are checked against actual pages and their intended purpose.

What do we check in a technical audit?

Status codes, redirects and broken links.
Indexing directives, canonical URLs and conflicting signals.
Internal links and sitemaps for pages that should be discoverable.
Rendered content, metadata and language versions.
Performance across representative templates and structured data against visible content.

Where a performance issue needs further investigation, we can scope work on Core Web Vitals.

What does an actionable finding contain?

Each prioritized finding identifies the affected URL, observation, consequence, recommended action, owner and validation. The assessment should support implementation, rather than leave you with a list of warnings.

Illustrative audit entry · not a reported client issueA finding you can act on

An important service page has noindex.

The page should be eligible for search, but its directive says otherwise. The finding identifies the affected URL.

Consequence

The page is excluded from indexing when Google reads the directive.

Correct the source of the setting.

The responsible developer removes the incorrect directive from the template, page setting or HTTP response.

Priority: Assessed against the page’s importance and implementation dependencies.

Check the change where it applies.

We inspect HTML and HTTP responses and check access. The result and date are recorded.

Boundary: The fix can be verified. Google determines indexing and ranking.

Illustrative example: a service page intended for search has an incorrect noindex directive. The action is to remove the incorrect directive from the page’s HTML or HTTP response. Both are then checked, along with page access. This is an example, not a reported client finding.

Google needs to read a noindex directive for it to take effect; a robots.txt block is not the same instruction. Removing an error does not guarantee indexing. See Google’s noindex guidance.

What happens after the audit?

A standalone audit delivers diagnosis and recommendations. Implementation and follow-up checks are included when explicitly agreed. Price, page selection, access and responsibilities are set in the proposal. Read about technical implementation.

The SOVRA system coordinates eight areas: audit, technical SEO, topical mapping, content, images and data, internal links, off-page SEO and CRO. Analysis sets priorities, the map assigns pages and measurement guides the next improvement.

Ongoing SEO starts at SEK 25,000/month excl. VAT, with no minimum contract term. Your proposal sets out priorities, work volume and responsibilities. See the complete SEO offer.

Does your question also concern demand, content and the business? SEO analysis provides a broader assessment. For focused advice, see SEO consulting.

Book a strategy call