The brief defines what the content needs to achieve
SOVRA Digital establishes the page’s audience, intent, main question and boundaries with other pages. The brief also specifies the facts, examples and evidence needed before a claim can be published.
If you need to prioritise search needs before production, SOVRA Digital can develop an SEO strategy for your content work.
Research may include your own search data, current search results and primary sources. Competitors’ content shows how others answer a question; it does not prove your results or offers.
What the finished deliverable includes
- Page copy with a main heading and logically ordered subheadings.
- A title and meta description that match the content.
- Relevant internal links with a defined placement and anchor text.
- Sources and conditions close to material claims.
- Suggested visuals when they explain something more clearly than text alone.
- Supporting material for appropriate structured data and publication checks.
Different pages need different levels of detail
A commercial page needs to explain the offer, scope and choices. A technical guide needs to help the reader understand or carry out a task. They should not be forced into the same template or word count.
SOVRA Digital starts with the answer, keeps important conditions beside the claim and removes text that does not explain, substantiate or help the reader move forward.
Review before publication
Content is reviewed against the brief, the company’s facts and the sources. SOVRA Digital checks that every agreed question receives a useful answer, headings match the content and links lead to what their anchor text promises.
Publication and functional checks are separate steps. A reviewed document does not prove that the published page has the right metadata, working forms or correct links.
How much does content production cost?
Content production is quoted according to the scope of the engagement. SOVRA Digital and the client agree the content, deliverable and price before work begins. Content within an ongoing SEO engagement follows the scope and capacity agreed in the contract.
Content within ongoing SEO work
SOVRA Digital plans production around the topical map, each page’s purpose and the agreed capacity. Need and priority determine which pages are produced. Ongoing SEO work coordinates content with technology and internal linking.
Book a strategy call to define your content needs and production scope.
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