Market analysis with sources for business decisions
SOVRA Digital develops market analyses with sources, competitor comparisons and search-demand analysis to support business decisions. The core package starts at SEK 125,000 excluding VAT per project. The market, question and deliverable are defined before work begins.
What is included in market analysis from SOVRA Digital?
The core package covers market size, mapping of relevant businesses or facilities, competitor analysis and search-demand analysis. SOVRA Digital compiles the findings into a decision document with sources, boundaries and clear assumptions.
The evidence helps you assess a new market, market entry or an investment. The market, geography, period and intended decision are defined before work begins. Feasibility studies, external environment analysis and investor presentations are commissioned separately.
Market size: TAM, SAM and SOM
TAM describes the total market, SAM the portion the offer can serve, and SOM the portion the business is assessed as being able to reach. SOVRA Digital states the calculation basis for each level.
Each estimate includes a unit, time period and calculation basis. Companies, facilities and revenue are different measures and are not mixed into a single total. Assumptions about market share are presented as assumptions.
Market mapping with sources and verification status
SOVRA Digital compiles a list and map of relevant entities within the agreed market, such as businesses or facilities. Each row includes a source and verification status. The core package’s market mapping covers up to 250 entities.
Selection criteria and gaps in the evidence are stated in the deliverable. An identified company is a potential customer to investigate further, not confirmed buying interest.
Competitor analysis of offers, prices and positioning
SOVRA Digital compares competitors’ offers, public prices, references and visibility using the same criteria. The analysis distinguishes what a competitor states from what can be checked in other sources.
A missing price means the price is not public in the material reviewed. It does not prove that the competitor lacks the service. Potential market gaps are reported with evidence and uncertainty.
Search-demand analysis in one or two markets
SOVRA Digital investigates search volumes, estimated costs per click and current search results for one or two agreed markets. Searches are grouped by need and intent, separating informational questions from searches for a supplier.
Search volume describes estimated searches, not the number of buyers or businesses. Country, language, measurement period and source accompany the figures. To turn the analysis into website visibility, ongoing SEO and AI search are available as a separate engagement.
Three options for the next decision
External environment analysis, feasibility studies and investor presentations deepen or present the decision evidence. They are not automatically included in the core package.
External environment analysis for an industry, country and regulations
SOVRA Digital maps relevant trends, rules and conditions in the selected industry or market. The analysis connects these changes to the company’s decision and identifies questions requiring further investigation.
Feasibility study and business case
SOVRA Digital compiles supplier information, quotations and permitting questions, together with a financial model of the project’s conditions. A business case weighs costs, potential revenue and risks to support a decision.
The model distinguishes documented information from scenarios and shows which inputs are missing. A calculated outcome is not a promise of profitability. The exact scope of a defined or in-depth feasibility study is stated in the quotation.
Investor presentation and information memorandum
SOVRA Digital turns the agreed evidence into a short investor presentation, a pitch deck, or a more extensive information memorandum. Messaging, structure and sources are adapted to the recipients’ questions.
An interactive memorandum can include a portal with access control, maps, a calculator and an index of material for review. Functions and technical scope are agreed for the individual project. A pitch deck does not automatically include an interactive portal.
If a public website is needed for launch, web development is scoped as a separate deliverable.
Explore feasibility studies and business cases for project decisions, pitch decks for investor conversations or interactive information memoranda for review. Each deliverable has its own scope and quotation.
How the figures can be checked
SOVRA Digital states where information comes from and how it has been used. The analysis distinguishes documented source data, supplier information and its own assumptions.
| Information type | What is reported |
|---|---|
| Source data | Source, date, unit, geographical scope and what the information actually describes. |
| Supplier information | Document and date, and whether the information has been independently checked or is reproduced from the supplier. |
| Assumption or calculation | Inputs, method, uncertainty and how a changed assumption affects the conclusion. |
Missing information is marked as a gap. It is not replaced with precise figures unsupported by evidence.
From source material to a usable decision document
SOVRA Digital combines research, structure, writing and web development into a coherent resource for decisions.
| Content | Possible presentation | What the recipient can examine |
|---|---|---|
| Market and projects | A map and a comparable list of entities | Selection, geographical scope and source. |
| Project finances | A financial model with agreed scenarios | Inputs, assumptions and how the outcome changes. |
| Several projects or options | Separate project views | Conditions and differences without mixing figures. |
| Documentation | Source list and document index | Which evidence exists and what remains outstanding. |
The format is chosen around the recipient’s task. Maps, calculators and access control are included when specified in the quotation. A public website, hosting and operation, and continuing updates are scoped separately.
From a business question to decision support
- Define the decision. SOVRA Digital and the client agree the market, question, audience and deliverable.
- Collect and check the evidence. SOVRA Digital documents sources, selection criteria and information gaps.
- Analyse the options. SOVRA Digital compares the market, competitors and search demand within the agreed scope.
- Review the conclusions. SOVRA Digital presents recommendations, assumptions and questions to resolve before the decision.
The delivery format, timetable and responsibilities are stated in the quotation. The client supplies the internal information needed for the agreed engagement.
How much does a market analysis cost?
Market analysis at SOVRA Digital starts at SEK 125,000 excluding VAT per project. The core package covers market size, market mapping, competitor analysis and search-demand analysis.
| Deliverable | Starting price | Scope |
|---|---|---|
| Market analysis | SEK 125,000/project · excl. VAT | Four analysis areas. The market, selection, period and source material are defined in the quotation. |
External environment analysis is a separate option. For project feasibility, explore feasibility studies and business cases with their own scope and pricing. Before investor conversations, explore a pitch deck, and for a more extensive review, an interactive information memorandum.
Questions before an analysis engagement
How does market analysis differ from web analytics?
Market analysis examines the market, competitors and the conditions for a business decision. Web analytics examines your own website’s traffic, user behaviour and conversions. SOVRA Digital uses web analytics in CRO work to assess measurement evidence and barriers on an existing website.
Are surveys and customer interviews included?
Surveys and customer interviews are not included in the core package described here. SOVRA Digital works here with existing sources, market data and search data. Any need for new data collection requires a separate assessment.
Can SOVRA Digital work alongside an existing team?
Yes. An analysis project has a defined deliverable and agreed responsibilities. For a specialist role within an agency or company team, or reserved capacity over time, explore SOVRA Partner.
Describe the decision the analysis needs to support
Specify the market you want to investigate, the decision ahead and the evidence already available. SOVRA Digital uses this information to scope the analysis and prepare a quotation.
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