The guides help you understand the task and prepare a decision. When you need implementation, compare SOVRA Digital’s services, scope and ways to work together.
Guides · Knowledge base · 14 guides
SEO and website knowledge
SOVRA Digital’s guides explain SEO, business websites and local visibility. Start with the question you need to answer: how search works, what a website requires or how customers find the business locally.
SEO8 guides
Understand the SEO fundamentals
SEO15 min readSEO: fundamentals, core activities and measurementUnderstand what SEO covers, how it differs from advertising and which results need to be tracked.SEO: fundamentals, core activities and measurement SEO9 min readSearch engines: crawling, indexing and search resultsFollow the journey from discovery and crawling to indexing and search results. See why an accessible page may still be missing from Google.Search engines: crawling, indexing and search results SEO12 min readGoogle indexing: status, barriers and follow-upInvestigate whether Google can index the page and how Search Console helps distinguish technical barriers from other causes.Google indexing: status, barriers and follow-up SEO10 min readOn-page SEO: content, headings and internal linksSee which parts of a page need to work together: the title, headings, answers, content and relevant internal links.On-page SEO: content, headings and internal links SEO8 min readSEO content in Swedish: answers, structure and internal linksPlan and write Swedish content that answers the reader’s question with clear facts, boundaries and natural language.SEO content in Swedish: answers, structure and internal links SEO6 min readMeta descriptions: content, length and search snippetsUnderstand the meta description’s role, write a relevant summary and see why Google may show different text.Meta descriptions: content, length and search snippets SEO8 min readSchema markup: types, JSON-LD and validationUnderstand what structured data describes, choose a relevant type and check that the markup matches the page’s content.Schema markup: types, JSON-LD and validation SEO7 min readHub-and-spoke: page structure, internal links and click depthPlan an overview page and its supporting guides without having several pages answer the same main question.Hub-and-spoke: page structure, internal links and click depth
Explore the next stepSEO and AI search for businesses
Website3 guides
Plan a business website
For implementation, SOVRA Digital explains the scope of a website project.
Website8 min readCore Web Vitals: metrics, thresholds and troubleshootingInterpret LCP, INP and CLS. Distinguish real user measurements from tests and prioritise the right performance problems.Core Web Vitals: metrics, thresholds and troubleshooting Website7 min readMobile-friendly websites: content, functionality and testingCheck mobile readability, navigation, forms and content. A responsive width is not enough if the task remains hard to complete.Mobile-friendly websites: content, functionality and testing Website10 min readWebsite requirements: content, responsibilities and approvalDescribe goals, pages, content, functions and responsibilities before commissioning a website project. Make the deliverable possible to assess.Website requirements: content, responsibilities and approval
Explore the next stepWebsites built to be understood, found and chosen.
Local SEO3 guides
Understand local visibility and reviews
Local SEO10 min readLocal SEO: business profiles, local pages and measurementSee how local visibility connects to the business profile, website, company information and customer reviews.Local SEO: business profiles, local pages and measurement Local SEO10 min readGoogle Business Profile: verification, categories and updatesReview details, categories, images and verification in Google Business Profile against the business’s actual circumstances.Google Business Profile: verification, categories and updates Local SEO9 min readGoogle reviews: policies, requests and responsesBuild a process for requesting and responding to customer reviews without incentives or selection that breaches Google’s policies.Google reviews: policies, requests and responses
Explore the next stepLocal SEO. From search to enquiry.