- Analysis and strategy. Mapped the business, search needs, competition and priority actions.
- Technical and semantic foundations. Worked on website structure, technical accessibility and clear relationships between content topics.
- Topical map and search intent. Grouped questions and keywords and assigned primary responsibility to pages and sections.
- Content and on-page SEO. Worked on briefs, headings, answers, metadata and relevant supporting content.
- Internal linking. Connected services, guides and decision points through relevant links.
- Trust and external references. Worked on clear authorship, supporting evidence and relevant external references.
- Conversion and reporting. Worked on contact routes and tracked progress to prioritise the next action.

Dental tourism: from 656 to 9,046 clicks per month
The project ran for 12 months according to the project lead. Exact start and end dates, and the months covered by the click figures, are not documented in the source material.
A white molar beside a titanium implant with an abutment on a glossy black surface in warm champagne light – an illustration, not client data
The project at a glance
SOVRA Digital’s SEO work for an anonymised dental tourism business covered analysis, a topical map, content and internal linking. The project lead reports that monthly clicks increased from 656 to 9,046. The project ran for 12 months.
- reported monthly clicks, before
- 656
- reported monthly clicks, after
- 9 046
Measurement evidence
Anonymised SEO engagement · 12 months
SOVRA Digital’s SEO work for an anonymised dental tourism project included analysis, a topical map, technical and semantic structure, content and internal linking.
The client’s name is not published.
The project’s areas of work and reported results are presented separately. The results were provided by the project lead.
SEO for dental tourism
From a search question to the next step
The work connected the reader’s questions, the content structure and the next relevant action. Read about SEO for dental practices or explore SOVRA’s other case studies.
