Which references are relevant to your business?
We assess the industry, audience and context. An industry source, partner or editorial publication should give the reader a clear reason to visit the destination page. A domain score from an SEO tool is an estimate, not a signal provided by Google.
Start with useful evidence.
A documented project explains the problem, work and results with their limitations.
Check
Claims can be supported and the client has approved publication.
Choose a relevant context.
We assess whether an industry publication or partner has readers who actually need the material.
Selection
Topic, audience and publication terms inform the choice.
The link explains why to continue.
The reference leads to a page where the reader can assess the work. Publication type and terms are documented.
Boundary
The publisher decides what to publish. A link carries no promised ranking.
What can you review?
- The source and destination page, with the reason the reference is relevant.
- The publication type: editorial material, partnership or advertising.
- Publication terms and link attributes where they can be checked.
- What is published, proposed or still in progress.
How do we handle paid links and expectations?
Buying links to manipulate rankings violates Google’s spam policies. Paid placements need appropriate qualification, such as rel=sponsored or rel=nofollow. See Google’s link spam policies.
We do not promise a ranking based on a link count. The relevance of references, destination content and technical foundations need to be assessed together.
How does off-page fit into the SEO system?
The SOVRA system coordinates eight areas: audit, technical SEO, topical mapping, content, images and data, internal links, off-page SEO and CRO. Analysis sets priorities, the map assigns pages and measurement guides the next improvement.
Source selection, material, outreach and documentation are planned within agreed capacity. The proposal defines scope and any external publication costs. Read about pricing, scope and responsibilities.
Ongoing SEO starts at SEK 25,000/month excl. VAT, with no minimum contract term. Your proposal sets out priorities, work volume and responsibilities. See the complete SEO offer.
Where do we start?
With something worth referencing: a verifiable case study, a useful comparison or an explanation of a relevant industry question. We connect the material to the appropriate page and audience through content production and semantic SEO.
Our guide to SEO fundamentals explains the role of external links alongside content and technical work.
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